DESIGN

All good designs start off by carefully listening to the needs of the client. It is then up to the designer to link this input to his or her specific know-how of the retail-trade and trends.

In recent decades, shopping has become an activity which has been driven by visual stimuli. In many sectors, spontaneous purchases exceed the number of product-specific visits. Random passers-by are attracted by the in-store lighting, colour schemes and routing, especially if the fixtures and fittings have a new “feel”.